A natural component of the body's connective tissues, hyaluronic acid (HA) is responsible for retaining water to keep your tissues lubricated. It binds to water in the skin to lock in moisture and give it a plump appearance. And while we all produce small amounts of HA, it decreases and gets depleted with age.

Hyaluronic acid is one of the featured ingredients in our products, as it rewards the skin in a lot of ways. The HA used in skincare is synthetic, created in a lab through a process called bio-fermentation. It is added to creams, serums, and moisturizers, and is used topically to plump the skin and keep it looking youthful.

HA in skincare can:

• Help plump and moisturize the skin
• Promote more suppleness
• Reduce the appearance of fine lines and wrinkles
• Improve the look of skin aging
• Help improve skin firmness

Since hyaluronic acid is a lightweight and water-based ingredient, it quickly absorbs into the skin without leaving any greasy residue. It can also be paired with other skincare, including AHA, BHA, retinol, vitamin C, and benzoyl peroxide. It can reduce the potential sensitivities and side effects of using certain active ingredients.